Blue Cross of California has made many recent efforts to offer additional services outside of traditional health insurance in California. As rates have increased significantly over the past decade, the carriers have come to the conclusion that they must actively encourage healthy living in addition to covering injury and illnesses when they occur. A study showed that 50% of health claims are preventable. Diabetes, lung cancer, and obesity are very expensive conditions to treat and largely a function of behavior (aside from genetic pre-dispositions). The California health carriers are realizing that catching these issues early or better yet, preventing them is an important tool to manage health care costs going forward. Now, let's look at some of Blue Cross' programs to address Healthy Living. This list is sure to grow with time.
Caring For The Whole You
There are many components to your health and well being. That's why we've created our HealthyExtensions program to help you take an active role in shaping healthy lifestyles.
HealthyExtensions provides our members information about discounts of 10-50 percent on various health-related products and services offered by independent vendors and professionals. All Blue Cross members are automatically eligible to receive discounts through HealthyExtensions.
Various independent health and wellness practitioners offer Blue Cross members discounts averaging from 10-25 percent.
MedCall - 24 Hour Nurse Access (Available on PPO
Get professional, reliable health care information instantly by phone, toll-free, any time of the day or night, from the registered nurses at Blue Cross MedCall. They can answer your health questions and help you decide whether to call your physician, go to the emergency room, or treat your symptoms at home. MedCall, featured on all our current medical plans, also offers educational audiotapes on more than 200 health topics.
Blue Cross provides programs and activities for managing chronic conditions affecting a large number of our members. We offer programs for asthma, diabetes, congestive heart failure and other conditions. Blue Cross works with members, their health care providers and employers to provide education, home or telephone coaching, and health management tools to help members with chronic conditions enjoy a fuller, more active life
The Blue Cross Baby Connection promotes early
and regular prenatal care, giving our members an
even higher probability of having a healthy
pregnancy and a healthy baby. Our Baby
Connection nurses work with you and your doctor
to create a pregnancy program around your
specific needs. The nurses are available by
phone, toll-free; to answer your questions and
fill other special needs concerning your
pregnancy and newborn baby. They help all Blue
Cross medical plan members identify potential
risk factors, such as pre-term labor,
pregnancy-induced hypertension or diabetes, and
provide information and educational material on
how to have a safe, healthy pregnancy and early
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