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April 2008 Anthem Name Change


Member notification provided by Anthem:

Blue Cross of California will begin doing business as Anthem Blue Cross starting April 1st.  We're excited about our new name since it more effectively symbolizes what our plans represent: the security of Anthem's heritage with the strength and stability of Blue Cross.

Anthem Blue Cross will allow us to leverage an advantage that our competitors can't claim - our size.  The Anthem name showcases our status as the nation's largest health benefits company and when combined with our local market focus, we're better situated to offer our consumers a more complete benefits solutions.

This means Blue Cross of California products and services will be offered under the Anthem Blue Cross brand.  Blue Cross of California's affiliate Life & Health Insurance Company is also adopting the Anthem brand and has changed its name to Anthem Blue Cross Life and Health Insurance Company.

The brand change to Anthem is effective our our complete product portfolio including medical, dental, vision, life, employee assistance programs and behavioral health services.

The Anthem brand, used by 11 other health plans across the country, is a well-recognized health benefits brand know for quality, affordable California health care coverage, and it has a strong reputation in the market a trusted choice for consumers.  The new brand name in California will continue to embody the consistency, stength, security and stability of the Blue Cross name.

Rest assured, while our name and logo will be different, your partnership with us will remain the same.  Soon we will have new logos, taglines and branding guidelines to share with you.


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